Learning & Knowledge Management

courses
Overview

Driven by a commitment to lifelong learning, I design and deliver programs that translate complex technology into practical, high-impact skills for modern teams. As a certified instructional designer, I have created and led several award-winning courses and workshops for both business and technical audiences, ranging from AI and personalization to consultative selling and digital transformation. I also built global communities of practice that scaled knowledge sharing across regions, improving delivery performance and accelerating adoption of advanced martech and AI capabilities. This combination of hands-on expertise, structured pedagogy, and large-scale enablement makes me highly relevant to teach professionals who need actionable, enterprise-ready skills.

Courses

Structured, interactive learning courses or workshops designed to equip participants with the critical skills for thriving in today’s ever-changing tech workplace landscape. Different formats available depending on your needs.

01

Consultative Tech Selling for High-Stakes Enterprise Deals

Audience: Consultants, presales, solution architects, account executives, customer success
Content:
– How to diagnose hidden client problems—not just capture requirements.
– How to craft multi-year transformation narratives (AI, data, cloud, CX).
– How to structure QBRs, scrums, and cross-functional governance with value metrics.
– How to move from feature selling to CxO strategic advising.
– Real world case studies from multi-million deals I signed.

02

Building Personalization at Scale

Audience: Martech teams, digital leaders, UX and CRM practitioners.
Content:
– How to design a global personalization B2C, B2B strategy and ABM  (data, content, identity, orchestration).
– How to build reusable blueprints that reduce time-to-market by 50%.
– How to structure teams and workflows for 100+ markets.
– Best Practices & Pitfalls from top global companies (Renault/Nissan, Accor, etc)

03

Generative AI for Customer Experience

Audience: CX leaders, digital transformation teams, product managers, marketing and service organizations.
Content:
– How GenAI reshapes the customer lifecycle (discovery, conversion, service, loyalty).
– How to make the best of GenAI into existing martech stacks (CMS, DAM, CRM, analytics, journey orchestration, Customer service).
– How to design responsible, scalable use cases: content generation, service automation, sales augmentation, hyper-personalization.
– How to build measurable GenAI pilots: KPIs, data requirements, governance, risk mitigation.
– Case studies

04

Responsible AI

Audience: Executives, PMs, solution consultants, AI leads
Content:
– How large organizations should structure AI governance (roles, policies, guardrails).
– How to assess risks in GenAI deployments (privacy, accuracy, fairness, safety).
– How to design AI pilots that avoid hype and deliver measurable value.
– Case studies

Feedback

— Multi-solution consultant at Adobe

“It is difficult to summarize in few words the value of this practice. The provided value is huge. Definitely one of the most effective initiatives I have seen in the last 5 years.”

Case studies and articles on learning and knowledge management

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“Build Your Personalization At Scale”Customer Experience StrategyLearning

“Build Your Personalization At Scale”

emiliefromtechheartemiliefromtechheartDecember 5, 2025

”Be passionate and bold. Always keep learning. You stop doing useful things if you don’t learn.

Satya Nadella
microsoft
adobe
wpp
accor
sephora
stmicroelectrics
client
clarins logo
pernod ricard
rexel
“

"Emilie is extremely good at understanding the individual quirks of a business objective or digital product, and then creating actionable digital strategies to suit that specific situation. Much of the SEO work that Emilie did while working for us still benefits us today."

Sam HaythornwaiteMarketing Director, UK's leading media company
“

"Thanks for the great collaboration. Your leadership and your assertiveness to getting things done are key. Your impact in getting the Industry Use Case repository in place really helps the Teams on the ground across all functions and roles to have better and deeper conversations with their customers globally.

Axel HeyengaIndustry Strategy Director
“

It was very useful for us to start again from the beginning. Let’s start with discussing our strategy before speaking about processes and people needed. Thanks to Emilie and the extended Adobe team we finally took the time to sit together and understand the importance of working as one team.

Head of Performance & Optimization, Group Renault
“

Emilie is an incredibly talented analytics person. She is top notch in providing digital analytics strategy and optimizing large scale global media campaigns. Her extensive background with reporting tools such as Discover enabled her truly drive change in her past organization. I highly recommend her for any analytics role.

Brad WarthanSenior arketing Intelligence Director, Annalect